Cookie Policy
This policy explains what cookies we use and why we use them. We recommend that you read the policy fully. For more details about your personal data please refer to our Privacy Policy, above.
What are Cookies?
Cookies are small text files that are stored by the browser (for example, Internet Explorer) on your computer or device. You can think of cookies as providing a memory for the website, so that it can recognise you when you come back and respond appropriately.
They are not harmful to your devices (like a virus or malicious code) and allow you to use many of the useful features of our websites (like remembering your favourites).
Cookies have a lifetime. Some only last until you close your browser or a short time. These are called “session cookies.” Some last longer though, for example, to enable a website to recognise you when you return to them. These are called “persistent cookies.”
Cookies placed directly by a website owner (like us) are known as “first-party cookies” and most modern websites also use technology provided by other people/businesses, for example to provide online advertising. Cookies placed by other parties are known as “third-party cookies.” When visiting our website, you may receive both first-party cookies and third-party cookies. These third-parties are responsible for setting out their own cookie and privacy policies, so please check their websites for more information about their cookies and how to manage them. The third-party cookies may include:
- Google Analytics 360
- Google Tag Manager
- Facebook Tags
- Criteo Tags
- Google Adwords
- Session Cam
- Google Search Console
- ShareASale
- Optimizely
- Youtube
How we use Cookies?
We use cookies to understand your use of our Website; improve your user experience and enable personalised features and content; optimise our advertisements and marketing; and to enable third-party advertising companies to assist us in serving ads specific to your interests.
|
Cookie |
Name |
Purpose |
Type of Cookie |
|
Google Analytics |
_utma |
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the performance of our website and our business. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
Performance |
|
Microsoft.NET |
ASP.NET_SessionId BNES_ASP.NET_SessionId |
This is a general platform session cookie used to maintain an anonymous user session. |
Strictly Necessary |
|
Facebook Tags |
Authentication Security, site and product integrity Advertising, recommendations, insights and measurement Site features and services Performance Analytics and research |
These cookies help us provide, protect and improve our advertising campaigns in Facebook Products, such as: personalizing content, tailoring and measuring ads, and providing a safer experience to the consumers we want to reach to be a part of our community. All details for each of the sections of cookies can be found at the following links: |
Advertising |
|
Criteo Tags |
Criteo Also identified in Google Analytics Section |
These cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. These cookies are used to provide a better experience to our consumers. More detail on these third party cookies can be accessed here: https://www.criteo.com/cookie-policy/ |
Advertising |
|
SessionCam |
sc.UserId sc.Status sc.ASP_NET_SESSIONID sc.ASP_NET_SESSIONID SessionCamTestCookie sc.OptOut |
We use SessionCam to watch recordings of visitors to identify usability issues for our users. As part of this we record mouse movements, clicks, mobile gestures, form input, scrolling. To find out more about how they uses cookies, please see https://sessioncam.com/privacy-policy-cookies/ |
Performance |
|
Google Adwords |
Google Ads Preferences Security Process Advertising Session State Analytics |
These cookies are used to help provide, protect and improve advertising carried out via Google more effective in terms of allowing our website to remember changes in your behaviour on the site, for example how many times you have viewed an advert or clicked on it. To find out more about these cookies please see: |
Advertising |
|
ShareASale |
_ga __cfduid |
We use these cookies on our User Interface pages (on our web properties) with the purpose of pursuing our legitimate interests of improving and optimising usability for our clients. These are used as analytic cookies by Google Analytics, please find more information here. (Link to https://www.shareasale.com/PrivacyPolicy.pdf) Server software session cookie See Privacy section 2.2.2 for additional cookie tags. |
Advertising |
|
Optimizely |
optimizelyEndUserId optimizelyRedirectData |
These cookies enable us to provide enhanced functionality and personalization by tracking user actions, and delivering consistent experiences across page loads. To find our more about these cookies please see: https://www.optimizely.com/legal/cookie-policy/ |
Strictly Necessary |
|
Google Search Console |
webmaster search console search console |
Helps to monitor, maintain, and troubleshoot the site's presence in Google Search results. |
Strictly Necessary |
|
Youtube |
checkForYoutubeIframes |
Validates & allows for YouTube videos to play on our website. |
Advertising |
The types of cookies that we use are:
Strictly necessary cookies: These cookies are essential to enable you to move around our website and use its features, such as accessing secure areas of the website. These cookies prevent crashes, display information, fix bugs and ensure the security of our website. Without these cookies, some functions of the website cannot be provided.
Functionality cookies: These are cookies that allow our website to remember choices you make (such as your user name, language or the region you are in) and to provide enhanced, more personal features. These cookies can remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.
Performance cookies: These cookies collect information about how you use our websites, for example which pages you go to most often and if you get an error message. These cookies are used to improve how our website works.
Targeting or advertising cookies: These cookies are used to drive online advertising that is relevant to you by building up a picture of what you are interested in from your use of the internet. The cookies can limit the number of times you see an advert and help to measure the effectiveness of any advertising. They remember that you have visited a website and this information may be shared with other organisations or advertisers. Quite often targeting or advertising cookies will be linked to website functionality provided by the other organisation.
Social Sharing
We may also embed social sharing icons throughout our Website. These sharing options are designed to enable users to easily share our content with their friends using a variety of different social networks. These social sharing sites may set a cookie when you are logged into their service, please refer to the relevant cookie policy of that site.
What are your choices regarding Cookies?
It is worth noting that our website (along with most others) wouldn’t work very well without the strictly necessary cookies, so we don’t provide you with an ability to opt-out of these cookies. But you can remove them by using your browser settings. Keep in mind that certain features of our site may not be available to you. By continuing to use our websites you are agreeing to our use of cookies. To manage all cookies placed on your computer, mobile phone or tablet device through your web browser settings, please consult your browser's guide or visit www.allaboutcookies.org or www.aboutcookies.org for more information. Some browsers are more sophisticated than others in managing these technologies, so if you want greater controls, it would be worth comparing a few of them. To manage cookies on your mobile phone please refer to your user manual.
Please note: if you restrict cookies, you may experience a loss of functionality while on the Website.
Changes to this Policy
We keep this policy under regular review. We may change this Policy from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. The date at the top of this policy will be updated accordingly.
We encourage you to check the date of this policy when you visit the Website for any updates or changes. We will notify you of any modified versions of this Policy that might materially affect the way we use or disclose your personal information.
This policy only extends to the Website and does not, therefore, extend to your use of, provision of data to and collection of data on any website not connected to us to which you may link by using the hypertext links within this website.
Contact/address details
If you have questions, concerns or suggestions, please feel free to send an email to: privacy@tradein.co.uk
You can also address questions, comments and requests to: Trade in HQ 171 Cranbrook Road, Ilford, Essex IG1 4TA
Updated September, 2021