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Privacy Policy

 All personal details will be treated as strictly confidential, stored in a secure fashion and used solely for purposes related to the use of Trade in.

Your personal information

When you use Trade in and register for a new account you will be asked to provide certain information such as your address, mobile phone number and email address.

We’ll use this information to:

  1. Keep you up to date on the progress of your device sale.
  2. Keep you informed on Trade in’s latest products and services if you don’t opt-out during registration.
  3. Keep you informed on the latest products and services of carefully selected 3rd parties (including special offers, discount and competitions) if you choose to opt-in during registration.

We may contact you by any of the following methods:

  • Email
  • Telephone
  • Text message or picture message
  • Post


What are cookies? They’re small files that websites use to remember information about their customers. At Trade in, we use them to remember what’s in your sales basket. If you’re from another country or using a mobile phone we also remember it for next time.

Disabling cookies

By adjusting your browser settings you can choose to accept or refuse cookies from the sites you visit. You can also decide to be notified whenever a cookie is added to your computer. Some people prefer to refuse 3rd party cookies like the ones mentioned below, but please don’t refuse cookies for Trade in otherwise you won’t be able to sell a phone to us.


Trade in advertises online. So that we can work out which adverts are working best, we’ve teamed up with various advertisers who may also use cookies: These include Yahoo DR, Specific Media, MediaMind and Struq.

Making our website better

From time to time we use analytics providers such as Google Analytics and Red Eye to find out more about where our customers came from and how they use our website. It helps us get better and better at what we do.

Opt-out policy

If you do not wish to receive any communication from us or carefully selected 3rd parties you can opt-out from marketing communication and 3rd party communication by logging into My Account and ticking the appropriate opt-out box provided when registering on this website; you can change this preference at any time.

We may give information about you to employees and agents of Trade in to administer any accounts, products and services provided to you by Trade in now or in the future, who may use it for purposes related to the use of this website.

The purpose of this statement is to set out how we use personal information that we may obtain about you. By either registering as a user of any services provided by Trade in on this website and by using the Trade in website generally you agree to this use.

Should you ever have any questions specific to any section of our Privacy Policy, you can contact us directly at or write to us at Trade in, 171 Cranbrook Road, Ilford, Essex, IG1 4TA or call us to speak to a member of the customer services team.